Jian Mei Cao

(483971)

Jian Mei Cao
Author : Zhang, Li

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The First Systematic Strategy for Building Iconic Brands
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands-they are cultural icons. How do managers create brands that resonate so powerfully with consumers?
Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, th

(483971-0401)

Jian Mei Cao [Books]
(Date: 2006-01-11)
Price($): HK$89 (US$)
Publisher:CROWN COMPANY

Product Language: Chinese
ISBN: 9867423194
Publish Year/Month: 2004-10
Printed Year/Month: 2004-10
Print Version: 1
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Total Number of Records: 1

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